Tell The Truth is committed to redefining fashion through sustainability, ethical production, and responsible innovation. Our approach begins with sourcing eco-friendly materials, including organic, recycled, and biodegradable fabrics, as well as sustainable dark leather alternatives. We prioritize ethical labor practices by partnering with manufacturers who uphold fair wages, safe working conditions, and transparency in their supply chains. Every step of our production process is designed to minimize waste, from zero-waste pattern cutting to repurposing fabric scraps for future designs. We also invest in circular fashion by creating high-quality, timeless pieces meant to last beyond seasonal trends, encouraging mindful consumption. Our commitment extends to reducing our carbon footprint through responsible logistics, including low-impact dyeing processes and energy-efficient production facilities. Sustainability is not just a concept for Tell The Truth—it is woven into the fabric of our brand, ensuring that every piece we create aligns with our mission to protect the planet while delivering cutting-edge, high-fashion designs.

Materials Breakdown for Tell The Truth Collection

1. Organic Cotton – 40%
   Our organic cotton is sourced from suppliers certified by the Global Organic Textile Standard (GOTS). This certification ensures the cotton is grown without harmful pesticides or chemicals, using sustainable farming practices.

2. Recycled Polyester – 25%
   We use recycled polyester certified by the Global Recycled Standard (GRS). The fabric is made from post-consumer plastic bottles, reducing waste and lowering carbon emissions during production.

3. Sustainable Leather – 15%
   The leather in our collection comes from suppliers accredited by the Leather Working Group (LWG). This certification ensures environmentally responsible leather manufacturing, with practices that reduce water and energy consumption.

4. TENCEL™ Lyocell – 10%
   TENCEL™ fibers are produced from sustainably sourced wood and are certified by the Forest Stewardship Council (FSC). The closed-loop production process minimizes waste and chemical use.

5. Hemp – 5%
   Our hemp fabric is GOTS-certified, ensuring organic cultivation and environmentally responsible processing methods.

6. Linen – 3%
   Linen used in the collection is OEKO-TEX certified, guaranteeing the fabric is free from harmful substances and produced with minimal environmental impact.

7. Recycled Wool – 2%
   Sourced from suppliers with Global Recycled Standard certification, this wool is made from post-consumer and post-industrial wool waste, reducing landfill contributions.

Commitment to Transparency
Tell The Truth works closely with suppliers who meet rigorous environmental and ethical standards. All materials are selected to align with our commitment to sustainability, ensuring every piece in our collection minimizes environmental impact while maintaining high quality and durability.

For more information, certificates, or details about our materials, we are happy to provide the relevant documentation upon request.

TELL THE TRUTH was founded by Rainy Womack with a single, uncompromising vision: to create a house where underground rebellion collides with the precision of high luxury.

Born in Los Angeles and now resonating across the fashion capitals of the world, TELL THE TRUTH is more than a label — it is a movement. With shows on the official calendars of London and Berlin Fashion Week, and expansion to Paris and Milan, the brand is shaping the future of contemporary fashion with raw runway energy, daring storytelling, and timeless design.

Rainy draws inspiration from icons like Virgil Abloh, Alexander McQueen, Raf Simons, and Rick Owens — merging their influence into a language that is both disruptive and enduring. His work celebrates duality: the sharp edge of rebellion and the permanence of craftsmanship, the boldness of culture and the responsibility of sustainability.

Every piece is crafted as a cultural artifact — designed not for seasons, but for longevity, re-wear, and legacy. From vegan leathers and recycled fabrics to small-batch production, the brand’s commitment to sustainability is matched only by its dedication to authenticity.

TELL THE TRUTH has been seen on cultural figures, from musicians and actors to athletes and tastemakers, and featured in leading publications including Vogue, ELLE, Marie Claire, DAZED, and The Impression. Its designs have sparked conversation and inspired global audiences, from Netflix to red carpets to underground stages.

For Rainy Womack, truth is not just a name — it is a responsibility. Every collection is a declaration, every show a statement, every garment a reminder that fashion must be fearless, uncompromising, and real.