Luxury craftsmanship meets modern rebellion - a new chapter begins.
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Los Angeles, CA October 10, 2025 After four years of design evolution, international showcases, and an unwavering pursuit of craftsmanship, TELL THE TRUTH officially opens preorders for the Verita Bag, marking the brand's first major foray into Italian-made leather goods. The Verita Bag represents a defining moment in the house's story the transition from underground fashion movement to global luxury presence. Each piece is handcrafted in Italy using premium leather and produced in extremely limited quantities. Every stitch, cut, and detail is built to endure, embodying the brand's ethos: truth lasts forever. The launch coincides with the debut of the new TELL THE TRUTH online experience, now live at www.tellthetruth.shop. The site unveils a new digital identity for the brand - minimalist, cinematic, and built for a global audience. It introduces a modern interface that blends storytelling and commerce, showcasing ready-to-wear, footwear, and now, for the first time, Italian leather accessories.

"With the Verita Bag, we've entered the luxury era of TELL THE TRUTH," says Creative Director Rainy Womack. "It's not just a product - it's proof that patience, persistence, and self-belief can shape something timeless."

Following viral moments on Netflix's Selling Sunset and international showcases in London and Berlin Fashion Week, TELL THE TRUTH now sets its sights on Milan Fashion Week 2026, where the Verita Bag will make its first runway debut. Preorders are open now, with shipping beginning November 15th. Quantities are limited - once reserved, they will not restock. This moment officially ushers in TELL THE TRUTH's luxury chapter: where craftsmanship, rebellion, and legacy converge.

Verita Bag Preorders Open: October 10, 2025 Ships: November 15, 2025 Website: www.tellthetruth.shop Press & Media: press@tellthetruth.shop